Instead of playing just in the fall when each new game comes out, players can now play year round in Warzone or in Call of Duty: Mobile. For Activision, it has also become important as the primary onboarding means for new player in the Call of Duty realm. Warzone is now in Season Two for Call of Duty: Black Ops - Cold War, with upgrades earned in each installment. I could access all of this information in the game, but the graphic made it easy to share my results on social media. I got 748 kills, but died 1,631 times for a Kill/Death (K/D) ratio of 0.46. I got three wins in the year, after 593 games and 164 hours played. My numbers (which you can see in the image above) establish my cred as a dedicated player, but not as a skillful one. The players could share their stats and get bragging rights. The Call of Duty team has been one of our greatest partners.” And so this is the opportunity to really marry that conversation and the content. “The conversation happening around Call of Duty almost exclusively on Twitter. “This is definitely one of the most innovative things we’ve done in the gaming space and on Twitter in general,” Chadha said. The hashtag wound up trending worldwide on Twitter, said Rishi Chadha, the head of gaming content partnerships at Twitter, in an interview with GamesBeat. In return, they got a graphic with their personalized stats including kills, deaths, k/d ratio (number of kills divided by deaths), hours played, wins, and games played. They did so by putting in their gamertag and typing of Duty #WarzoneReport” into a tweet. On March 10, the Call of Duty Twitter account broadcast its #WarzoneReport, which called on players to fetch their Warzone stats from the past year. “That’s what we’re really excited about.” So you know, you mentioned bringing stuff in game for us,” said Justin Taylor, a senior director of digital marketing with Activision, in an interview with GamesBeat. “It’s first time we’ve really done something innovative like this, bringing in game data to a consumer.
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